I have a friend in Oregon who owns a delivery business. In order to save on advertising he collected a bunch of free newspapers, then printed out some fliers, and attached his fliers to the free newspapers and started handing them out. He got a call from the editor of the free newspaper saying that he couldn’t do that.
Can they legally stop you from getting free newspapers, attaching a flier, and giving them away?
If the answer is yes, please specify why and what law he is breaking.
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My weekly local newspaper is having a special section on computers etc next week. They are offering a free 200 word editorial piece and a photo if I buy a small advert. The lady I spoke to said is was a way to promote my business.
I have been looking up the definition of an editorial piece, and it seems to be a piece that expresses a personal opinion, and not really a marketing piece.
I want to promote my competetion for a website, and are wondering if that would be crossing the line for an editorial piece. But since the lady said it was a way of promoting my website, I am thinking that I can write whatever I want to.
Just looking for someone who has experience with marketing via newspapers, and who knows whether an “editorial piece” in connection with an advert, is more broadly defined as a promotional piece?
Thanks!
CNN’s Don Lemon talked to David Sirota and Leonard Pitts about the decline of the newspaper industry in the United States.
