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A Powerful Web Site Traffic Building Method
Copyright ? 2006
When most people get their website live online they tend to
forget the most important steps to drive traffic to it.
Your site may get a few visitors to start with, but now is
the time to focus on driving more traffic to your site.
Besides having an affiliate program, which should be your
building method you must consider- writing articles. There
are, of course, other methods such as search engines and
directories, banner advertising, links from other sites,
ezine advertising, posting to forums as an expert giving
advice, pop-up, pop-under, exit traffic etc…
I have found that these methods do not yield high enough
results to warrant the time and money spent implementing
them at this point in the process. Posting in forums is
inefficient. Sure, you will get hits, and yes some people
will grow to regard you as an expert but the time spent on
this strategy is rarely proportional to the pay-off.
I hear this advice often but for most businesses this just
isn’t the best way to go. Only bother with this if find you
have free time. Banner advertising, unless highly targeted
or paid on a PPC basis, is often hit or miss.
Pop-up, exit traffic, and other traffic building methods of
the genre are worthless unless you are using it to collect
email addresses by giving away something free. Take into
account the interests and needs that the stream of traffic
has and create a page that will appeal to them so that they
will opt-in to your list. This is the only way that I have
been able to get any money out of this kind of traffic.
Even then, it wasn’t as profitable as other methods and t
his is why I don’t recommend it. Getting links from other
sites isn’t recommended because it usually provides no way
to establish credibility. I recommend concentrating most of
your time on writing articles for several reasons:
¡è They can be permanent
¡è They can reach large, targeted audiences
¡è They have the potential to establish you as an
expert quickly
None of the other methods allow all of these qualities. To
get maximum sales by writing articles should go without
saying by now that anything you produce should be your
absolute best work. Articles, as your primary method of
building traffic, will be many of your prospects first
experience of you.
This first experience should be absolutely breath-taking.
They should be so impressed by your article, so amazed at
your knowledge, and so curious about what other problems
that you can solve for them, that they will click through
to your site.
Your articles should not be sloppy. They aren’t “just
articles.” Writing of articles should not be taken lightly.
After you have identified an article that pulls more sales
in regards to others you should start spreading it around
the web any way possible. To make sure that it is the
article pulling the sales and not the sales copy at the end
of the article use the same sales copy on all the articles
that you test.
When offering your articles to websites give them the
option to sign up for your affiliate program so that they
can get paid when someone clicks on the link at the bottom
of your article. This will, hopefully, motivate them to use
your article.
Abe Cherian is the founder of Multiple Stream Media, a company that helps online businesses find new prospects and clients, who are anxious to grow their business fast, and without spending a fortune in marketing and automation. http://www.freehomebusinesstips.com
If you wish to find a suitable home business or learn how to start your own business from your home visit Free Home Business Tips: http://www.freehomebusinesstips.com
Publicity will bring a targeted web site traffic or even more, a personal traffic if you have written your online press releases by yourself. So it is not only targeted, it is personal. Nobody can copy your own writing style. It is a part of your brand, a unique touch.
Online press releases have been underused but very obviously their popularity as an internet marketing tool is increasing. Basically they are like articles but are submitted to different target group, which means that you can use online press releases as an additional tool to build targeted web site traffic.By using different keyphrases it is possible to widen your internet market strongly.
The best feature of press releases is that they are the only way in the marketing communication by which you can build trust. People do not see them as advertisements but rather like newspaper articles. So if they are interested about your message, they will believe that. The credibility of press releases is high, which means warm visitors to your site.
When you plan your writing, you can take as a target to go over the publicity barrier of the media.
It is possible but requires a certain touch. Then you have to think like a journalist. What the journalists hunt all the time. News, scandals and otherwise creative articles. So write your press release like that and offer that to several medias. Some will pick it, believe me. And when this happens, you have just won the bublicity game. Tons of free advertisement.
A well written online press release can dramatically increase the amount of targeted web site traffic and sales. And at the same time it will build the credibilty and brand awareness of your web site. The writing of online press release requires maybe more work but is absolutely worth that.
The most important thing is that the press release do not look like an ad. It is not allowed to sell any product. It uses another approach. It will tell the reader a story of the product benefits in a so emotional way that the reader will soon ask, wherefrom he can get the product.
If the writing is well done, there is always a possibilty that the press release goes to thousands of web sites and, if it will become appreciated, it will bring targeted web site traffic during many years. If you succeed in this, it will mean free and constant traffic and brand building. Not bad!
Online Press Release Submitters.
It is important that you concentrate into writing of quality online press releases but as important is to submit those into thousands of web sites with a click of a mouse. I personally prefer automation in all internet marketing and will cladly buy effective tools to help me.
When you start to think what kind of a software is good for you, make a list of the requirements you need. Think simply. Why do you need a submitter? Okay, for backlink building, traffic building and to improve your search engine ranking to get even more targeted web site traffic. That is your need.
By online press releases you can build thousands of backlinks and a strong credibility among your taget audience.
Juhani Tontti offers more about press release submittors.and 3 free ebooks!
Pssst… I’m going to let you in on the worst kept secret of search engine optimization:It’s all about getting links to your website .
I’m serious. While on-page factors such as keyword density and title tags are rudimentary techniques that almost every new website has picked up on (quite a difference from three years ago), link building is something that still eludes many webmasters, and for good reason: It involves work.
In fact, search engine optimization is about 90 percent effort and 10 percent experience. You need experience to recognize which keywords are more profitable, which techniques you need to learn in order to get more visitors to your website, etc. etc. After learning all that, it’s just a matter of getting down to doing the work itself. And that is why search engine optimization software such as SEO Elite are so effective: They cut down on the sheer load of work involved and provide intuitive ways for you to use your experience and get the most out of your investments (in this case, your website AND your time!)
In this lesson I’m going to talk a bit about the techniques you can use to get more links to your website. There’s nothing special about them; they all involve some work, but they all pay off in terms of targeted traffic. In fact, that should be the prime goal of your link building campaign:Use inbound links to build traffic
All the strategies mentioned below can be used to get more links to your website. It goes without saying that the more of these strategies you use, the faster you’ll be able to get more links.
A common pitfall for most people new to SEO is that they often get sucked in by catchphrases such as ‘the best way to get links to your website’ or ‘the top 3 strategies you can use to get tons of links to your website’. The truth is that none of these techniques is the ‘best’. In reality, your website and your business model (in other words, the nature of your website-customer interaction) will determine the most fitting strategies for your linkbuilding campaign.
In fact, when you launch your linking campaign, you’ll probably have varying degrees of success with the strategies below. For example, article submissions are a great way to earn more subscribers to your newsletter, while affiliate programs work wonderfully well if you have a decent list of proven products (or a great product). The methods below are not separated in any specific way; I’ve listed the ‘free’ methods first and the paid methods later. Use this list as a reference through your link building campaign, and for best results, mix and match these techniques in the way they suit your website the best.Just ask…
The traditional way of getting links is to directly ask potential link partners to link to your website. This can be a one-way link or a reciprocal link (more on reciprocal links later). The key factors here are to identify potential link partners and then to contact them and offer either a reciprocal link, an offer to their visitors, or both (we’ll cover paid links later).
Finding potential partners is a difficult business. It used to be that you would search on a major search engine like Google or Yahoo for your target keywords, and then check each website in the top 50 or top 100 listings manually, evaluating their similarity to your niche and noting their contact information. This is a tedious process, and is fraught with the primary obstacle of most link managers: ‘What if they say no?’
You could make them an offer they can’t refuse (which you will, and I’ll tell you how) but to improve your chances, use technology to your advantage. As before, use your target keywords to search for the top websites in your niche, but instead of contacting them, use a search engine optimization software to evaluate the back-links of a top website.
The idea here is to find out which websites link to the top competition in your niche – the websites in the top 10 or top 20 results for your target keywords.
The second step is to make the approach, sell the idea, or like I said before, make them an offer they can’t refuse. Part of this approach is to ability to write convincingly (you’ll find samples online of successful link request emails) and it is something you learn with time – test your link requests by sending different letters and measuring the response and repeating what works.
The other half involves the offer itself – what your website (or you) can offer to the link partner that will compel him/her to link to you. If you’re looking for free links, this offer can include a reciprocal link, site-wide links or maybe just the quality of your website content. The idea here is to sell your link even before they visit your website to check if it’s worth linking to, and this can only happen if you can the right pitch.Write an article
The idea is quite simple. To establish yourself as a knowledgeable expert in your field, you need to be able to project your knowledge beyond your own website. In this case it involves writing articles on a particular topic in your niche, and distributing them to article directories online.
While this is a crude approach, the method can be refined by offering an article to potential link partners – thus providing them with valuable content for their visitors. Article syndication is a powerful tool and if used properly can generate hundreds, even thousands of visitors for you.
A quick search within your niche can help you find article directories where you can position your article, but a better option is to look at content aggregation websites in your niche – sites which regularly post articles from off-site authors. This not only gives you a chance to build your links but also gives your reputation in this field a boost, something that you can leverage in later techniques.Run an affiliate program
If you sell a product, or a range of products, or even a membership service, launching an affiliate program is the quickest way to get inbound links. Of course, you’ll need to promote the affiliate program beyond your own website, and you can combine the above two techniques to promote not only your website but also your affiliate program.
In addition, if you have an e-product (an e-book or software) and you sell it through a portal like ClickBank, you can be assured that your affiliates are managed directly through their website. In case you want to run your own affiliate script, you can find several for a low price and even some good ones for free.
http://www.easyclickmate.com is a good Clickbank affiliate script…
An affiliate program offers your visitors and potential link partners the chance to make money by doing a little promotion of your product. For other webmasters that could simply involve posting your link or even posting your article promoting your product on their website; a sure bet for getting a link.Directory submissions and site submissions
Second-tier directories and niche directories are seriously under-estimated in terms of their impact on your website traffic. If you’re just starting out and looking for free traffic, steer clear of the paid listings of Yahoo and ilk and concentrate on smaller hubs. They may not receive hundreds of thousands of visitors every day, but if you can garner 10 visitors a day from one directory, and get 10 or 20 such directories to which you can submit your link, you have a free stream of 100-200 daily visitors for only an hour’s worth of work.
The same goes for submitting your website’s link on sites that have a ‘links’ page and require a reciprocal link in exchange. While this is not the best strategy to get links by, it will help you in the beginning to get some traffic and hopefully, natural links as a result of that traffic.Paid links
If you’re looking for a high value link (for example a link from a PR 7 page) and your website is fairly new, you’re not going to get in through normal means. In this case, the offer involves money, and this can usually be judged through the site’s own advertising policies. Search the website for its media kit, or something similar. Alternatively, you can email them asking them about advertising opportunities on their websites. In this case being direct is the best approach, and will save both your time and theirs.
Of course, the catch here is the amount of money you’re willing to pay. Some websites charge a monthly fee, others charge a ‘per impressions’ fee (for example, your ad would be shown for 10,000 page views only). In these cases you won’t have much room to negotiate if you are just starting out, so it’s advisable to shun the big guns and go for the smaller fish – people who won’t ask you for too much money and will accept a combination of reciprocal linking, money and some other ‘free method’ such as an article submission. Once your website carries its own weight in traffic and Page Rank, you can target the PR 7 and PR 8 websites.
The advantage of such websites is the sheer amount of traffic they get. A news site in Pakistan gets about 60,000 page views a day. Even on a CTR (click-thru-rate) of 1%, that amounts to 600 visitors a day, or 18,000 visitors a month.
The question is, what will you do with this traffic? The possibilities are endless.Paid listings
Similar to paid links, paid directory listings are essentially directory inclusions for your website. For some directories, like Yahoo, this is a yearly arrangement, and even then there is no guarantee of inclusion; your website must pass certain editorial criteria. On other, less known directories, the payment is simply a one-time fee plus a request for a reciprocal link.
In many ways paid listings and links are the ‘extra’ tweaks that you give to your online business. Even if you have the cash at the start, it’s a prudent strategy to pursue free linkbuilding strategies alongside paid methods to ensure that you don’t invest too much in your business before it starts to show a profit.
The key to a successful link-building campaign is the consistency of effort you put in. Cut out the hard work in finding link partners (and for that matter, niche directories) by using a linking software such as SEO Elite, with which you can simply plug in the website URL, select your search engine and get a list of all the websites that link to it, the anchor text of those websites as well as their Page Rank. Lists like these, of your top 20 competitors, should be your target link partners during your link campaign.
Link-building is a simple business. All it requires is consistency, and some hard work (which you can eliminate using a simple search engine optimization software such as SEO Elite). And with things being so easy, don’t be surprised if you follow these steps and find yourself in the top 10 results for your keyword in just a few months Click Here To Get Your Free Copy of 7 Days To Massive Website Traffic by Optimization Expert, Brad Callen
A measly one time only investment ends all your traffic woes, fattens your list, boosts your sales, increases your profits without having to spend an additional red dime AND increases your free time! You’ve read the copy, the proof, testimonials, and endorsement by leading SEO experts. I think you’ll agree, this could possibly be the best investment you’ll ever make
If you have a website, then you will understand the need for consistent and growing website traffic. However, it is easy to be active in traffic building strategies that are ineffective. Not all traffic is created equal. Therefore, you need to be constantly monitoring the effectiveness of your traffic building strategies.
There are many different types of online businesses and their websites will have distinctly different focuses and flavors. For example, the purpose of many websites is to make direct sales while the aim of others is to create brand awareness. However, one of the most effective uses of a website is to capture leads onto a subscriber list which can be used for future marketing purposes. Irrespective of the purpose of your website, it is important that your conversion rate from visits meets your reasonable expectations.
Some traffic building strategies can be clearly differentiated. For example, Pay Per Click (PPC) advertisements for a content network tend to be much cheaper than those for a search network. Pay per click ads for a content network appear on websites as opposed to search results pages.
The reason for the different pricing is that the search network PPC ads are targeted. They show up when people search for particular terms. The content network ads, on the other hand, appear on websites which have related content, however they are often viewed by browsers seeking free information and are therefore less effective. Obviously, the higher conversion rates resulting from search network PPC ads increase demand and therefore prices.
Unfortunately, paid advertising campaigns can be expensive. Even successful campaigns resulting in substantial sales can ultimately be unprofitable due to high advertising costs. However, it is possible to use free, targeted marketing strategies such as search engine optimization which aims for free search engine listings. It is difficult to attract high volumes of traffic by using SEO. You need to be listed on the first few pages of major search engines for popular keyword searches. It can take a lot of time and effort to implement search engine strategies to achieve this.
A way to minimize the cost of pay per click advertising while still gaining the benefit of targeted marketing is to bid on less competitive keywords. These tend to generate less traffic, but overall you can build traffic substantially by using a combination of lower cost keywords. Misspelled popular keywords can also be purchased with great effect.
Other free targeted traffic building strategies that tend to be very effective are article marketing, creating partnerships and email marketing to subscriber lists. Most importantly, you must avoid high cost traffic building strategies that do not convert to sales.
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It’s common to hear many marketers complain that traffic exchanges don’t work and they don’t use them for their work at home business. While I don’t deny that I have never made an extensive study on how these people arrived at such conclusions, I can only guess that these people do not really understand traffic exchanges enough to take advantage of a very powerful business platform. This article hopes to show some of the best known approaches of many successful marketers who use traffic exchanges to generate unstoppable traffic for their home business opportunities. What To Promote In A Traffic Exchange
Many people fail to understand that you should be promoting the traffic exchange first before promoting your work at home business. These are the people who often do not have a real marketing plan for their business and follow a short term vision of making money online – lots of it and fast. They may find some initial success, however this is short-lived as their efforts are usually unsustainable. Eventually, many will be left disappointed in their home business venture.
On the contrary, having good planning that follows a business marketing plan and tracking your results is a good, sound business practice. You can start by joining many good traffic exchanges, perhaps about 10 as a start growing to as many as 40 eventually when your home business grows. Your initial strategy after joining them should be to build as many referral downlines as humanly possible. Downlines are those people who join you in the same traffic exchange. Many traffic exchanges have their own rules, but most of them have unlimited downline tiers for you.
Unfortunately, some marketers in your downline may not become your serious business partners. I would dare say if you can get a 10% good people who actively promote and build your lower tier downlines, this would be a fair result. So try to set some achievable targets like building 300 people in your downline within the next 6 months. If you focus on growing this downline, eventually you will succeed and begin to experience a massive amount of traffic visiting your site.Use The Right Business Tools
In order to see the light of your well-conceived marketing plan or strategy, you do need to find good home business tools to achieve your result. One of the best traffic generating programs that you can join is Traffic Tornado, which has 28 different traffic exchanges under its wings. This unique downline referral builder allows promoting several programs together. Besides building traffic faster, it lets you extend your marketing reach to a wider audience. Promoting these programs generates traffic from the activity of members that you introduce.
Download and use a software called Mozilla Firefox. It is a very powerful and easy to use web browser, which has the ability to open multiple sites and windows inside a single browser task. The great thing about this program is that multiple pages can be saved as a group and reopened together (your
start page addresses). You’ll be able to surf with 10 of your traffic exchanges at the same time. Using this method, a surfer can easily generate a thousand hit credits within an hour. I am sure this would be a real encouragement too if you are just starting a home business.Building An Opt-in List
Traffic Exchanges can help you grow your leads and opt-in list for your home business. There are two good ways to do this by introducing Splash Page and Squeeze Page. Splash Page
Splash pages are fast loading pages designed to get better results using the traffic exchanges. Remember always that the person viewing your page is primarily concerned with generating traffic to their site and want to do so in as little time as possible. If you have a great big long page with your offer no matter how well written the odds are against you. You need to do something creative that will grab their attention quickly.Squeeze Page
A squeeze page is used like a splash page but with an email capture form on it from an auto responder. The best way is to find a product or write an email series to give away to get them to join up to your list. From Leads To Customers
If you have a system to convert leads into customers, traffic exchanges can be an excellent low cost addition to your marketing portfolio. When properly used, you can generate leads at a low cost.
In conclusion, you can see how a traffic exchange, if used properly, can really help your Work At Home Business reach greater heights. If only more people take the trouble to understand it a little better, there would be lesser internet marketers proclaiming that traffic exchanges do not work.
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Traffic is the life’s blood of any business, whether online or off. Without traffic, there is no customers, without customers there are no sales. Without sales, there is no business. Yet many webmasters seem to fall into the notion that traffic is traffic and the more you get the more sales you can make. This statement is both true and false.
It is true that, using the law of averages, you will make a few sales by throwing more and more traffic at a site. But those sales will, in all likely hood, be few and far between. Certainly not enough to sustain a business.
But take the same idea and apply it to targeted traffic. The big difference is that unlike the untargeted traffic mentioned above, the potential audience WANTS to check your site out. This type of traffic results in sales. This is the type of traffic webmasters want and demand. But few seem to know how to go about getting it.
Here are a few ideas that can help build that kind of traffic.
1. Article Marketing. Of all the types of marketing available, this one is among the best. It has the potential to reach an ever growing potential audience with any further effort on the webmaster’s part. The market for fresh, original content is growing and the search engines reward sites that have it, whereas plagiarised material is penalized. Best of all,if you are on a budget this can be free and it works.
2. E-mail Marketing. This can be one of the best and fastest ways to build traffic and profits to your website. But this type of marketing comes with a warning. Be sure you know who it is you are dealing with and their reputation. There are the unscrupulous out there who will deliver your message to millions by spamming. Failing to abide by the CAN-SPAM laws can get you in more trouble than you think. Check them out through the BBB and FTC before spending your money.
3. Viral Marketing. To clarify what this means is that you are advertising through the use of free e-books or reports that you simply give away. You may allow your potential readers to repackage the e-book (so it looks like they wrote it), but the material inside remains untouched. The advantage here is that your readers are giving it away to still others thus increasing your potential market geometrically.
Using this type of marketing, you can reach a potential audience of thousands or more. BUT, when using this type of marketing, make sure the information you supply has value to the reader. It may be in the form of “how to” or giving tips on a particular niche or subject related to a particular niche. The point is the reader should be able to take the information given him and use it.
4.Link Swapping. This type of marketing involves two webmasters agree to place links on each other’s sites that link back to each other. It is a good way to build traffic and also build on your search engine rankings at the same time.
These techniques can help build laser targeted traffic to your site. Some take longer than others to reach the desired levels of activity to your site. The point is that you, as the webmaster, have to be consistent and persistent in your efforts. Only through consistent and persistent advertising efforts will you succeed online.
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Anybody who has been involved in internet marketing for any length of time understands how traffic building helps your profits. It is absolutely essential to build up a good flow of traffic to your site if you are to make anything worthwhile from your online business. The problem is how to do it, and that is a topic on which countless ebooks have been written. There are also people in the know that are able to find the information needed to make this task easy without breaking sweat.
There are some basic ways of driving traffic to your website and if you master these, you should have few problems in finding customers. First and foremost, there is search engine optimization. SEO is at the head of the list because if done properly you can get free adverts on the first page of the search results for your keywords on the major search engines. Search engine traffic is targeted traffic, and search engine marketing is big business.
One of the secrets of the use of search engine optimization in traffic building is to keep it simple. Simple and well designed websites win every time over the complex fancy creations with flash graphics and moving images everywhere. Search engines are not concerned with these: they want good original content that will satisfy the needs of their customers using their search engine to find information. If you do that then the look of your site is irrelevant. Google does not read graphics!
Keeping it simple, keeping the pages full of useful content, and avoiding repetition will help you achieve your goal. So too will changing content, and preventing your web pages from becoming stale with old content. This is where RSS can help, through presenting ever-changing up to date information on your topic. Blogs can achieve the same thing.
In fact, blogs can achieve many things other than attract search engines. Remember that your prime objective is to get traffic, not optimize your site. The SEO is a means to attaining the objective, not the objective itself. Blogging can build traffic themselves, without the need of website optimization. They provide fresh content and are usually right on topic, so they are usually a very popular means of two way communication between you and your potential customer. Do not underestimate the power of blogs, and every internet marketer should have at least one blog for every niche in which they are involved. A business blog can achieve just as much as a personal blog.
Website traffic can also be generated through direct advertising. SEO and blogs are attractive means of traffic building, but adverts can also be persuasive in securing that all-important click to the web page of your choice. An advert can be page-specific whereas blogs attract others to the blog page, and SEO generally works best on the home page. If you want visitors to another page you have two major ways of achieving that, and advertising is one. You can usually secure an advert on a relevant ezine for a fairly small advertising fee that will be calculated from the number of recipients on the ezine circulation list.
The second way is by means of article marketing. You can write an article on any topic contained on your website and then provide a link in your authors resource box. That link should lead the reader to a page within your site that relates to the article they have just read. If they click then they obviously want more information on the topic, so provide them with it. In fact, you can choose the page you want visitors to land on, and then write an article based on the contents of that page. Where live links are allowed, use anchor text that is the same as the keyword of your page. This may not always be possible, but it is very powerful when you can do it.
Did you take note when I wrote above about SEO usually working best on the home page? That is a fact, and the vast majority of prominently listed pages on search engines are home pages. If you could arrange it so that every page on your website was a home page, how neat and powerful would that be? I know you think it is impossible, but in fact it is not. There is a type of website called a portal site where one site contains links to lots of other websites on the same subject. Thus, a Caribbean vacation site, containing links to dozens of other websites, each specializing in a different Caribbean island.
Well, this idea can be extended so that one website is a portal site for lots of others dealing with a different aspect of your niche. Rather than having one website with lots of pages linked from the home page, have one website with lots of websites linked from the home page. Your web pages would then be the home pages of other sites, and so have a much higher probability of being listed high in the indices.
This would take a lot of work to achieve manually, but if you could do it, you would have an advantage over everybody else not using the technique. In fact, there is software available online to help you to achieve this very easily and quickly and to help you generate the content for all the websites with which the software will provide you.
It is there for you to find, if you look hard enough, but there are those who know where to find it and when it will become available. These are the people in the know that were alluded to in the first paragraph; masters of traffic building and of website generation.
If you want to be in the know click here to find the information that they already have and learn more about how to use portal website to build so much traffic as you can handle: http://www.improduct.com/ you can also read this
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