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8Jan/110

UK Newspapers Ad Revenues Increase

The daily newspaper has been a source of information in our most of our lives for many years. However with the rise of the internet as a resource for news and information, this established institution seemed to be headed for extinction a few years ago. But, recently there has been resurgence in ad revenues that the UK's top advertisers are directing towards display advertising. Consequently, newspapers are seeing resurgence as a viable marketing tool for many segments of the retail market. This reinvention of a market already considered to be mature has surprised many forecasters who did not anticipate the growth potential.

NMA tracks growth trend

According to the Newspaper Marketing Agency (NMA) in June 2010, 16.4 percent of the top 100 advertisers display ad expenses were directed towards newspaper display advertising. This is a sizable increase from 13.1 percent in 2003. The recent gains are in part due to the realization by many advertisers that newspapers still have a large audience. According to NMA, 83% of adults in the UK read a newspaper on a monthly basis this translates to over 30 million readers a week.

Newspapers make unexpected gains with non-traditional advertisers

Mature markets are areas of the economy in which no significant growth can be expected in its future. Newspapers are typically considered to be a mature market simply because in recent years the trend in new ad spending has been geared towards newer media outlets, in particular the internet. But recently newspapers have been able to court traditional advertisers to invest some of their display ad expenses in print display ads. Retail advertisers make up the largest share of the display advertising category. Among the largest retailers in the top 100 of advertiser investors are some non-traditional display ad advertisers companies. Including Anheuser Busch, Cadbury, McDonalds, Unilever, Nestl

How Newspapers Can Use SMS to Give Readers Mobile Updates

A major challenge facing newspapers today is how they can encourage more participation from their readers and ensure that everyone has more access to the news and information they produce. Although some progress has been made here by also providing contents online, this solution isn't really practical for people on the move who do not have immediate access to the internet.

One solution is for newspapers to disseminate headlines via an SMS headline alert system. A South African publication called Grocott's Mail offers a free program which sends out the paper's top headlines twice a week - the print edition comes out every Tuesday and Friday, as do the SMS headline alerts. The program launched a few months ago, and already has several hundred subscribers so far.

Another idea is to encourage readers to text in their opinions. Responses could be to articles, tips for stories, or general information. This in turn could be translated into non-text speak and placed online or in the paper. It is possible to simplify the whole process using an open source CMS such as Nika. This sorts SMSs and incorporates them directly into the newspaper's system, automating what had previously been a manual process. These SMS pages let readers share their opinions, and see their words in print.

Other interesting uses of mobiles and SMS are through the use of citizen journalists. Here mobiles can be used for sharing breaking SMS news alerts, taking photographs and voice/video recordings. Often this can be easier than taking notes with a paper and pencil and then writing out the stories on a computer.

So for newspapers that want to engage more with their readers, SMS offers some practical solutions and allows for a personal relation between the paper and its readers.

Robin Buxton -
Esendex -
robin.buxton@esendex.com

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Find Those Ancestors – Use Newspapers To Find Articles On Your Family

Newspapers are a pleasure to use for researching your ancestors. They are sources of tidbits that you will not find any where else. Some genealogists pooh-pooh them as useless, but I love them. They think it is not true genealogy. What better source to find history and the spirit of the times that your ancestors enjoyed?

Most genealogy websites contain newspapers old and new. Genealogy Bank, World Vital Records, Ancestry, Footnote and others have thousands of historic newspapers.

Look at your city or the city of your ancestors and see what newspapers are available. If you are not on the internet, visit the library as most of them have archives of newspapers and many of them are on microfilm. You can make copies off the microfilm.

Some of the old newspapers had a column that announced unclaimed letters that the post office kept. I found one to my grandfather from his wife who was still home in Ireland as she was expecting a child. That was another clue as to when he immigrated to the United States and to the town where he lived.

Priceless local news offered such items such as: visitors to town or out-of-town, church news, including baptisms, weddings, and obituaries. News of epidemics and illnesses that affected the whole city appeared at the right time.

Much more detailed school news was in the old newspapers. Graduation lists and even actors featured in plays and musicians in recitals was usually written up.

One of the problems of searching old newspapers is the distraction of reading the ads, the comics and any other interesting item. Many of the old newspapers also had no organization. You might find obituaries on page two one day and page five the next day.

The Family History Center in Salt Lake City has thousands of microfilmed newspapers from around the world. You can order these through your local Family History center. If you have internet access, you can search the Family History Library Catalog to find which newspapers are available for the city you are searching. Then you can use the microfilm machines at the center to make copies.

The Library of Congress is another source for newspapers from the United States and other countries. You can browse the directory by newspaper title listed alphabetically. I have people in Aberdeen, South Dakota and found the Aberdeen Daily News 1886-1923 on microfilm.

While perusing the Library of Congress site. if you find a newspaper in a city of your ancestors, you can search a page and copy the results. I found a family member in the Bisbee daily review. (Bisbee, Ariz.) 1901-1971, November 24, 1905, Image 2.

Newspaper research is fun and rewarding, but time-consuming. As for all genealogy, keep an open mind and use good judgment when using newspaper data.

Elizabeth Larsen has researched her family tree for 35 years. For more information on beginning a good genealogy, good tips and good resources go to http://www.squidoo.com/basicgenealogy

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What Errors in Newspapers Reveal

Errors, faults and mistakes are of all times. In a volatile medium like that of the Internet errors become quite visible and we are used to them and tend to give them little attention. In a more professional medium like a newspaper, errors are more seldom and therefore they meet more resistance from readers.

Spelling is the most common amongst errors, some of them are simple mistakes (typo's) others involve grammar as grammar and style is often less of an issue; although the finishing touch.

The wrong spelling of names however is a category of errors that should be avoided at all times because they can be very offending, for instance in a case of an obituary. But in general mistakes in names are a nuisance.

They feature another element and that is of the organization behind the newspaper. It shows how the specialization of work requires an organizational activity that is often overlooked: integration.

For writing a newspaper article at least four roles are involved: the first is the journalist who writes the article, the spelling is checked by someone else, the heading or title of the article is often done by the editors, and from another source a photograph is added. Now when is the article finished?

The journalist supplies raw content and is not bothered about the photo. The editor writes the heading or checks it as well as the content of the article. But then the photo is often not added yet. And the photo carries a note or legend. And so in three different places it is possible to write about someone by referring to his name. Three different workers at different times during the process.

The proof of excellence resides in a seamless integration.

A spellings checker can detect many mistakes but fails to detect wrong names. These require special attention. Perhaps a specialist could focus on this issue only.

Whatever way it is done, name mistakes are a nuisance and show that at the integration level the process didn't add up and reveals the limits of an organization.

H.J.B.

Advertising in Newspapers Can Still Be Profitable With Affordable Newspaper Advertising Rates

Brad has a small brick-and-mortar business selling hobby models and equipment. Ellen works from her home baking cakes for special occasions. Both of them face the same problem-getting the word out to potential customers. There are literally thousands of entrepreneurs like Brad and Ellen who know that advertising is a key point in the survival of their businesses.

Advertising in newspapers is a tried and true method of doing just that, but the field has changed drastically over the past couple of decades. Recognizing the changes, both Brad and Ellen and others just like them have recognized that diverting their attention from running a business to do the research and planning necessary for a newspaper advertising campaign has become much more than simply drawing up a tersely worded notice.

College Newspaper Advertising

Fortunately for people like Brad and Ellen there are newspaper advertising entrepreneurs who specialize in helping their clients with planning their advertising, providing newspaper advertising rates, seeing that it is well worded, and getting it placed in the publications that will do them the most good. Ellen was surprised to learn that she could place her ads in college campus newspapers which could result in getting her numerous jobs from young ladies who were planning their weddings. Her newspaper advertising specialist had already done the legwork necessary to give her price quotes, submission deadlines, and alternative places to place her tightly budgeted advertising.

Small Well-Designed Ads

Brad, on the other hand, saw his business as one that could easily cover a much larger area where people could order model planes, cars, and other hobby kits. His specialist suggested putting small, well-designed ads in local publications-small town weekly newspapers, club and organization newsletters, as well as in some trade publications. His ads stressed personalized service along with support for problems his customers might encounter.

Display Advertising Might Work Better for Some Businesses

As Brad's business grew, so did his advertising needs. His newspaper advertising specialist was ready to offer him more choices than just advertising in newspapers. He was able to get advice on when display advertising might work better for him than newspaper classified advertising. He was able to expand the range of his advertising by placing some ads in magazines and various local publications.

Both Brad and Ellen were able to devote their concentration on the day-to-day running of their businesses, secure in the knowledge that their advertising specialist had a clear eye on the possibilities that would best benefit their operations. The outstanding newspaper advertising specialist has done the homework necessary for knowing the business, making personal contacts with important publications, and keeping abreast of the various places where product and service specific businesses can expect the best return on their advertising dollar.

Brad and Ellen and the countless others like them will likely never grow so big that they can hire a large advertising agency to work up Super Bowl promotions. But they are well aware that small and medium sized businesses need expert advice and assistance with their advertising programs as well. That is the very reason that advertising services have become indispensable in a world where making a business known is vital to survival.

Advertising in newspapers is still a profitable option for businesses large and small.

Linda Ewert is a newspaper advertising broker and has worked with small and medium size companies providing ad placement in thousands of newspapers and magazines nationwide. If you are looking for help in advertising in newspapers you can contact her via http://www.Le-Services.com.

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Newspapers in Swaziland

Newspapers are known for their news-assimilation role, they flash out and provide analysis of current affairs. There are about 600 000 people who read one or more newspapers per week in Swaziland and local newspapers command the highest share of readers.

The kingdom's oldest newspapers, the Times of Swaziland has the highest weekly readership with about 500 000 readers per week. This is followed by The Times Sunday, which is part of the Times group of Newspapers, The Swazi Observer and The Swazi news, The Weekend Observe respectively. South African newspapers that command the highest readership in Swaziland include the Sowetan and the Sunday Times.

Newspaper can be obtained from various places with the kingdom. This includes at home, at work, public libraries, schools, reception areas, clinics, public transport etc. This means that there are more people reading only one copy than those actually circulated. It is estimated that readership per copy averages 4 RPC across all local newspapers

In terms of readership within the 4 districts of the kingdom, Hhohho leads followed by Manzini, Lubombo and Shiselweni. Men read the most amongst the older ages while younger women read more than their male counterparts. Newspaper readership in Swaziland is significantly at its highest within ages 25 to 44 years with the highest newspaper readers being men within ages 35 to 44 years.

During a survey conducted by Knotell,a full service marketing company based in Swaziland, it was found that generally, more men within ages 35 to 54 years are most likely to read a newspaper than their female counterparts in Swaziland. Younger women within ages 10 to 24 years are likely to read more than their male counterparts as well. The Times of Swaziland is read the most across all age groups with ages 25 to 44 years being the highest. The Times Sunday is the second most read within age group 35 to 44 years, the Swazi Observer competes with the Sunday Times for Cume readers.

This information is taken from a report media audience measurement (Swazi-MAMS) report available for free on http://www.infoshopswaziland.com. The survey was conducted by http://www.knotell.co.sz across all major areas of the kingdom. You can visit this page to check for updates on the newspaper exposure statistics in Swaziland.

This article was written by Thando Mavimbela a co-publisher of http://www.infoshopswaziland.com a website that provides comprehensive information about Swaziland.You might be a tourist, entrepreneur, Business executive, investor or scholar; whichever the site will help you in a number of ways.

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7Dec/100

Newspapers in Swaziland

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How To Use Newspapers and Magazines In Your Job Search

A job seeker who is looking to be thorough will not only search for jobs online, but will also integrate magazines and newspapers into their campaign.

It is important to remember that not all companies advertise job openings online, not all companies even have websites. For many local companies, that rely on the local community for employees and customers, the newspaper is still a significant recruiting vehicle.

Basically, every newspaper in the U.S. has an employment edition each week, as well as Sunday, when there are a large number or recruitment ads. Make sure that you get both editions of the newspaper, during job searching times, to ensure that you are seeing all of the local jobs. For most of these companies, local job applicants are preferable, as there is no need for the company to pay for employee relocation.

You should use an approach that is similar to that used for internet job sites to mine the recruitment ads. You should begin by searching for jobs that are directly related to your specific professional skill set, first focusing on the jobs on your professional level, then looking at positions both above and below your current professional level. Following this, you should look for other job titles that are associated with your department or those that involve related functions. Lastly, you should look for recruitment ads from any employers in your field of work. You should do this because companies do not always advertise for the positions that you are seeking, and some employers don't advertise at all; they may use headhunters or employment agencies to hire for those positions. Finding jobs that are similar in function to yours lets you know that there is hiring activity in your area of expertise and that it may be wise to submit your resume and cover letter.

Cruising the want ads is only one piece of the necessary newspaper research that you should be carrying out on a regular basis during your job search. You should also be reading the business pages for the advertisements and articles. Advertisements may lead you to employers that you may have never considered before, and the editorial copy is full of opportunities:

* The business news stories will inform you about company success stories, new products and services introduced, newly signed contracts, and any new companies that are moving into town.

* Always review the promotions column. It will provide you with information about companies, as well as providing the name of a person you can contact ("Congratulations on the promotion, Mr. Jones..."). Most importantly, when someone leaves one company or gets promoted, there is a job opening left to be filled.

* Market development pieces and industry overviews can clue you in to subtle changes in your professional marketplace and thereby inform you of opportunities- providing you with the chance to customize your calls, letters, and resume for specified targets.

* Business stories in city newspapers always quote local professionals. The person who was quoted may be someone in you field whom you could contact. Mentioning to that person that you read his or her quote ("I saw you were quoted in the Los Angeles Bulletin last week....") is flattering and will get you a few minutes of the person's time to make a pitch, get an interview, or get some job leads,

It is always a good idea to review back editions of newspapers. These can be a rich source of job vacancies unfilled from previous advertising efforts. Most companies do not continue to advertise the same job opening for more than 6 months. To use this information successfully, it is recommended to systematically work through the want ads, going back twelve to eighteen months. While it is clear that you should not state that you are responding to a job posting from eighteen months ago, it is likely that the company could be looking for a person to fill such a position. You should go ahead and contact the company, just do not mention their advertisement in your phone call or cover letter.

In addition to newspapers, you should also watch the trade press: trade magazines, professional associations' periodicals, and general business press. All of these publications can be mined for job leads in the same way as the newspapers.

It is wise to clip and keep all of the article that give you ideas. File them in a way that is easy for you to retrieve, so it will always be available for you to find and use in the future.

There are are a significant number of excellent job leads to be found in newspapers and magazines, if you read them with the mindset of finding a job. A good starting location is http://www.newspapers.com, which will assist you in identifying and linking to both local and national publications in your field(s) of interest.

James Crocker is the Owner and CEO of Casual Robot Media. He writes informative articles to aid job seekers with tips for job searching, cover letter writing tips, resume writing tips, tips on professional networking, tips for interviewing, and tips for getting promotions on his website http://employmentgenius.com/

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How To Use Newspapers and Magazines In Your Job Search

A job seeker who is looking to be thorough will not only search for jobs online, but will also integrate magazines and newspapers into their campaign.

It is wise to clip and keep all of the article that give you ideas. File them in a way that is easy for you to retrieve, so it will always be available for you to find and use in the future.

Article Source:

http://EzineArticles.com/?expert=James_B_Crocker

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Why More Newspapers Will Die in 2010

Imagine the headline: "Morning Paper Dies, Check Online for Story". Opening a page in today's paper, it's hard to overlook stories about the decline of traditional media. In fact, the very concept of consumers turning a print paper in the morning to get their news is changing as content shifts dramatically to online distribution. For media professionals today a shift in the advertising ecosystem online is only accelerated with the introduction of e-Readers, improved web browsing from mobile phones and the low marginal costs of online publishing. 2010 will accelerate the change where we see even more content shifts dramatically to online distribution. For media professionals today a shift in the advertising ecosystem online is only accelerated with the introduction of e-Readers, improved web browsing from mobile phones and the low marginal costs of online publishing. Accelerating the Trend to Online Revenue We've all heard the ballad of the slow decline of the record industry as individual works shift from treasures to commodities.

As you well know, there remains intrinsic value in top quality writing just as the music industry has been able to capitalize on recording talent to increase revenues from concerts, merchandise and partnerships - the single thread uniting all of these value-add offerings is a personalized content experience. Uniting this conceptual thread throughout online media to increase value to both readers and advertisers is essential goal. In order for publishers to do that, they must seek an integrated ad delivery system which focuses on bottom line value. There several white label, bespoke online advertising system you can cultivate direct relationships with advertisers by allowing them to create custom visual or text ads for placement in the sections and time segments most appropriate to your business. The vision here is you try our different advertising solutions concurrently and find out which one delivers - avoid the mistake that only have to use one. Before more newspapers die in 2010 and as we fail to heed the warnings of demise of print, accelerate the shift online by unlocking the value in your online readership with different ad solutions.

You can find out more by checking out my article about lead generation. Gary is a Internet Marketing Consultant who has written a FREE ebook about how to avoid being scammed.

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UK Newspapers Ad Revenues Increase

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How Newspapers Can Use SMS to Give Readers Mobile Updates

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What Errors in Newspapers Reveal

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Advertising in Newspapers Can Still Be Profitable With Affordable Newspaper Advertising Rates

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Newspapers in Swaziland

Newspapers in Swaziland

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How To Use Newspapers and Magazines In Your Job Search

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Why More Newspapers Will Die in 2010

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